Products
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TRU Selling: Success Principles for Funeral Sales
CourseYou don't have to become someone else to be great at sales, just more of your true self. Sammy Villanueva on trust as the sale before the sale, researching like a doctor rather than a psychic, and why great service makes closing unnecessary.
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Death Cafe: Connecting with the Community
CourseGet the public into your funeral home with no funeral to attend. Gail Rubin covers hosting a death cafe, the ground rules, promoting it locally, and the four themes attendees raise every time, with no selling allowed at any point.
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How to Talk to Pet Parents
CourseNine reasons pet loss cuts so deep, and six concrete things to say to someone living it. Maryglenn Warnock covers the uncomplicated bond, euthanasia guilt, and the question she opens with: where did your love story begin?
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Pet Loss and Disenfranchised Grief
CourseGrief nobody validates is still grief. Maryglenn Warnock covers why pet loss gets dismissed as "just a pet," why owners apologize for their own heartbreak, and the four levels of the human-animal bond that tell you who you're actually serving.
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Websites: What Your Four Visitor Types Actually Want
CourseYou have about five seconds, and most visitors came for an obituary. Landon Bickley on what shoppers, planners, mourners and browsers each need to see, plus the single form change Tukios has seen double or triple leads. Includes a live walkthrough.
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Inclusive Funeral Practices: A Guide to Supporting Intellectual Disabilities
CourseHow to include people with intellectual and developmental disabilities in the funeral process. Marc Markell on language that helps, condolences that confuse, five things to remember, and real options for the situations that look impossible.