LEARNING JOURNEY
For At-Need Professionals
If you're in a funeral home and working with families at need—this journey is for you. We'll cover: common legal pitfalls, communication techniques, empathy and grief awareness, and so much more.
Customer experience isn't just a buzzword—it’s the foundation of success in funeral service. Dead Ringers CXpert Nicki introduces the concept of customer experience and its critical role in enhancing service for families during their most challenging times. Whether you operate a cemetery, funeral home, cremation service, or pet loss program, learn how to transform your interactions from mere customer service to profound customer experiences.
Understand the importance of customer experience in the deathcare industry and learn strategies to enhance service and build lasting relationships.
Enhance your customer service experience with essential phone skills tailored for funeral and cemetery professionals.
In this video, we break down five key things you need to know about your General Price List before picking up the phone.
Want to improve your inbound call customer service? In this three-part MegaMod, Dead Ringers CXperts Patrick Downey and Nicki Wiedeman share tips and tricks to turn inbound calls into successful opportunities.
Learn why empathy is more than a feeling—it's a skill that can be mastered to truly make a difference.
Tiffany Gallarzo shares 3 actionable strategies for deathcare professionals to maintain mental well-being during exhausting periods.
Learn how to reach families in crisis, build trust fast, and avoid secondary trauma—practical tools for compassionate, impactful service.
Jill Lazar from Ring Ring Marketing provides a structured approach to initiating funeral arrangement conversations, focusing on empathy, clarity, and client comfort.
Jill Lazar from Ring Ring Marketing offers a script for presenting the general price list compassionately while adhering to FTC Funeral Rule compliance.
Discover best practices, avoid common pitfalls, and ensure accurate, timely death reporting that support families and safeguards their future.
This course provides 10 tips to make funeral homes child-friendly, ensuring comfort and engagement for children during funeral arrangements and services.
Join Prof. Marc Markell to learn how to support individuals with intellectual disabilities through grief. Gain insights into language, rituals, and inclusion for a compassionate funeral experience.
Gain insight into suicide loss, grief, and how funeral professionals can compassionately support survivors through trauma, stigma, and healing.
Guest CXpert Brittany Neunuebel shares strategies for implementing a continuing care program that will make a meaningful impact in communities, ensure families feel supported throughout their grief journeys, and ultimately grow your business.
This e-book is your go-to guide for telephone do's and don'ts for deathcare professionals.
This script template provides a handy resource for professionals to keep nearby when answering inbound at-need calls.
This webinar features Guest CXpert Jill Lazar on transforming consumer interactions into successful client relationships.
LEARNING JOURNEY
For Pre-Need & Sales Professionals
This section is for pre-need and sales professionals to expand their outreach, refine their customer experience, and hone their skills with sales techniques and principles that last.
In this two-part MegaMod, Dead Ringers CXpert Patrick Downey shares actionable strategies to help funeral professionals grow their prearrangement sales.
Customer experience isn't just a buzzword—it’s the foundation of success in funeral service.
Understand the importance of customer experience in the deathcare industry and learn strategies to enhance service and build lasting relationships.
Enhance your customer service experience with essential phone skills tailored for funeral and cemetery professionals.
This abridged course offers practical tips to recognize and respond to emotional cues, helping you foster trust and connection in every conversation. These strategies will elevate your customer experience skills.
In this video, we break down five key things you need to know about your General Price List before picking up the phone.
Join the "Funeral Fairy Godmother" Brittany Neunuebel as she brings her signature humor and light-hearted approach to networking secrets, referral strategies, and personal branding tips that will help you shine in the marketplace.
Change the way you think about social media marketing with Savannah Evanoff at Ring Ring Marketing. Enhance your online presence, engage with your community, and drive business growth through targeted social media efforts.
Learn to be an educator, not just an order taker, in pre-need sales with Jamie Sarche's insights for enhancing client experiences.
Discover a refreshing, pressure-free approach to sales with TRU Selling—built on Trust, Research, and Ultimate Service. Learn to serve authentically while staying true to yourself.
This module reveals essential strategies—mindsets, not just techniques—for excelling in customer service within the deathcare profession. The module emphasizes the importance of three ingredients to create meaningful consumer interactions.
In this module, Jill Lazar shares effective strategies for building referral networks in the funeral industry. You will learn how to identify and leverage key moments to create referral opportunities and establish mutually beneficial relationships.
This e-book is your go-to guide for telephone do's and don'ts for deathcare professionals.
This script template provides a handy resource for professionals to keep nearby when answering inbound pre-need and price shopper calls.
This webinar features guest CXpert Jill Lazar on transforming consumer interactions into successful client relationships.
LEARNING JOURNEY
For Owners, Managers & Leaders
For owners, leaders and aspiring leaders—tackle mindsets and strategies that will lead to growth and scalability.
Understand the importance of customer experience in the deathcare industry and learn strategies to enhance service and build lasting relationships. Learn how to map client journeys, optimize touchpoints, and leverage service aptitude to build trust and drive business success.
Learn how to boost your deathcare business online. Discover strategies to engage shoppers, planners, mourners, and browsers. Transform your website into a lead-generating tool.
Change the way you think about social media marketing with Savannah Evanoff at Ring Ring Marketing. Enhance your online presence, engage with your community, and drive business growth through targeted social media efforts.
Can you legally record phone calls in your state? In this essential session, Poul Lemasters breaks down the legalities of call recording, helping businesses navigate one-party vs. two-party consent laws and avoid compliance pitfalls.
In this video, we break down five key things you need to know about your General Price List before picking up the phone.
Customer experience isn't just a buzzword—it’s the foundation of success in funeral service.
Learn the do's and don'ts of implementing an answering service for your funeral home with Craig Meehan of ASD. Understand legalities, improve customer experience, and streamline operations.
Learn why empathy is more than a feeling—it's a skill that can be mastered to truly make a difference.
This course provides 10 tips to make funeral homes child-friendly, ensuring comfort and engagement for children during funeral arrangements and services.
Landon Bickley from Tukios discusses selling tribute videos effectively, covering methods, pricing, and case studies from successful funeral homes. Learn how to enhance service value and client satisfaction.
Discover best practices, avoid common pitfalls, and ensure accurate, timely death reporting that support families and safeguards their future.
Guest CXpert Brittany Neunuebel shares strategies for implementing a continuing care program that will make a meaningful impact in communities, ensure families feel supported throughout their grief journeys, and ultimately grow your business.
Discover how pet loss services can grow your funeral business with insights from Coleen Ellis, pioneer in the pet loss space. Learn WHY you should tap into the pet loss market and 10 practical tips on how to do it right.
Learn how to align your business with today’s evolving consumer values. Darren Crouch shares real data, green strategies, and profitable solutions to meet modern demands.
This course reveals how investing in team skills and culture drives success in the deathcare profession, enhancing employee engagement, customer satisfaction, and business growth.
One-on-one meetings are one of the most powerful tools for boosting employee engagement, productivity, and performance. Pat Downey explores why these meetings matter, how to introduce them to your team, and the best way to structure them for success.
Incentives and contests can be powerful tools to motivate your team, boost engagement, and drive results—but only if they’re done right. In this session, Patrick Downey covers the dos and don’ts of running successful incentive programs.
Through personal anecdotes and historical examples, Mandie illustrates how introverted qualities can be powerful assets in leadership, emphasizing the importance of recognizing and cultivating one's inherent strengths or "giftings."
This webinar with Guest CXpert Matt van Drimmelen covers why aftercare is important, how to implement it effectively, and the transformative effect it has on client families.
This webinar replay covers FTC Funeral Rule developments in 2025 that affect funeral homes in the US.