Products
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The Good, the Bad, and the Bottom
CourseTwo tunnels start in the same place: the moment a family reaches you. One ends in peace, the other in shame and regret. Learn how feelings become decisions, and why crossing a family back gets harder the longer you wait.
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Fix Your Follow-Up
Course"Call me back if you have any questions" isn't follow-up. It just sounds like it. Learn what separates a real next step from a polite goodbye, then write one for every kind of call you take.
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Customer Journey Mapping
CourseMap every interaction a family has with your firm across all three phases, and test each one against a single question: peace, or stress? There is no neutral touchpoint. Ends with your own map, built and printable.
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Converting Shopper Calls
CourseNearly half of shopper calls aren't about price. Pat Downey covers 7 keys — from reading the caller to staying FTC-compliant without sounding evasive to offering a real next step — to close every shopper call with confidence.
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Meat & Potatoes: Shopper Call Script Tips
Course5.0 average rating (1 review)Most price shoppers aren't shopping price — they're lost, and price is the only question they know to ask. Learn to uncover what a caller needs, present value before cost, and say the number cleanly. Ends with a cheat sheet you print.
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Green Burial Options & Discussion Points
CourseWhat green burial actually means, the three types families choose between, the products and their specs, and how to display them so nobody has to ask by name. Darren Crouch on turning consumer demand into a real revenue line.