Products
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Welcoming All Ages: Making Funeral Homes Comfortable for Children
Course"What if I get halfway through and start crying?" Marc Markell on ten practical ways to welcome children into a funeral home, and why giving a child a real backup plan is exactly what gives them the courage to try without it.
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Price List Discussions
CourseJill Lazar from Ring Ring Marketing offers a script for presenting the general price list compassionately while adhering to FTC Funeral Rule compliance.
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Opening the Arrangement Conversation
CourseJill Lazar from Ring Ring Marketing provides a structured approach to initiating funeral arrangement conversations, focusing on empathy, clarity, and client comfort.
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Frontline Facilitators Script Tips
CourseYou're the first voice a family hears. This is the script — the greeting, the condolence, the three names, the hold, the handoff — line by line. Then you write your own version and say it out loud.
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Understanding Your Client Family Journey
Course5.0 average rating (1 review)Vince Roberge breaks down what actually drives a family's experience — the peak-end rule, real reasons they chose you, and how to map every touch point. Practical customer experience training built specifically for funeral service.
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Be An Educator, Not An Order Taker
CourseReal client stories from pre-planning director Jamie Sarche — Fran's change of heart on cremation, the veteran discount, the cold-comforter call. Learn to educate families through pre-need conversations, not sell to them.