Products
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Price List Discussions
CourseJill Lazar from Ring Ring Marketing offers a script for presenting the general price list compassionately while adhering to FTC Funeral Rule compliance.
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Opening the Arrangement Conversation
CourseJill Lazar from Ring Ring Marketing provides a structured approach to initiating funeral arrangement conversations, focusing on empathy, clarity, and client comfort.
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Frontline Facilitators Script Tips
CourseYou're the first voice a family hears. This is the script — the greeting, the condolence, the three names, the hold, the handoff — line by line. Then you write your own version and say it out loud.
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Understanding Your Client Family Journey
Course5.0 average rating (1 review)Vince Roberge breaks down what actually drives a family's experience — the peak-end rule, real reasons they chose you, and how to map every touch point. Practical customer experience training built specifically for funeral service.
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5 Things to Know About Your GPL
CourseThe FTC stopped assuming and started calling. Poul Lemasters walks through five things to settle before your phone rings again: who may quote a price, the three services the FTC asked about, being busy, after hours, and the GPL itself.
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Empathy Cues Mastery
CourseMandie Hungarland's daughter died on a Monday morning. The first funeral home she called got it wrong. The second earned four services in a year. Fourteen lessons on empathy as a skill: four cues, four mistakes, and how to practice.