Products
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Answering Service FAQs
CourseThirty-three minutes to return a widow's call, and the family had already gone elsewhere. Craig Meehan on what's really in your call volume, eight questions to ask any answering service before signing, and why families call around.
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Social Media Marketing 101
CourseThere's no one right way to do social media, and a funeral home's approach won't look like a coffee shop's. Savannah Evanoff on knowing your audience, finding your platform, posting what you can sustain, and why engagement has to be given first.
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Art of the One-on-One
CourseOne thing can make a team member up to three times more productive, and most managers don't do it well. Pat Downey on running the weekly one-on-one: how to introduce it, the four parts inside it, and how to end it so it isn't just a nice visit.
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Incentives & Contests
CourseDone well, a contest builds a buzz you can feel. Done badly, it tells most of your team not to bother. Pat Downey covers the build checklist, individual and team contests that work, near-free prize ideas, and the two setups to never run.