Products
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10 Tips for Unlocking the Pet Loss Market
CourseA pet owner has an animal. A pet parent has a family member. Coleen Ellis on ten ways to serve the second group, from a full build-out to something you could start this week, plus why pet trusts averaging $20–25K are a pre-need conversation.
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Death Cafe: Connecting with the Community
CourseGet the public into your funeral home with no funeral to attend. Gail Rubin covers hosting a death cafe, the ground rules, promoting it locally, and the four themes attendees raise every time, with no selling allowed at any point.
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Websites: What Your Four Visitor Types Actually Want
CourseYou have about five seconds, and most visitors came for an obituary. Landon Bickley on what shoppers, planners, mourners and browsers each need to see, plus the single form change Tukios has seen double or triple leads. Includes a live walkthrough.
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Tribute Videos: How to Sell Them Effectively
Course"If it's truly free, then it's junk." Survey data from 1,100 funeral homes on the three ways tribute videos get sold, what they cost by region, and why packaging into something a family couldn't make themselves outperforms both alternatives.
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The Two-Word Growth Strategy
CourseTurnover, burnout, falling satisfaction, flat revenue — one problem underneath all four. People development is a growth strategy, not an HR initiative. Learn the four steps, then build a 90-day plan for your own team.
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The Introverted Leader
CourseYou were never the loud one, so nobody ever put you down for the promotion. Leadership isn't a personality — it's a gifting. Find yours, then find the one on your team that nobody has named yet.