CXpertise Library

Sammy Villanueva is the founder of Kingdom Class Sales Training, a faith-based certification and coaching program that equips sales professionals to lead with trust, ask with purpose, and serve with conviction. His signature approach, “Never Sell, Always Serve”, has helped transform the way individuals and teams engage with families, shifting the focus from closing deals to creating lasting impact. With over a decade of experience in both sales and training, Sammy has worked with professionals across both secular and religious organizations, guiding teams to higher performance through values-driven strategies and practical coaching. His ability to bridge industry best practices with purpose-centered leadership makes him a trusted voice in the deathcare profession and beyond. Sammy has been a dynamic speaker on multiple industry stages, including the International Cemetery, Cremation & Funeral Association (ICCFA), Catholic Cemeteries & Funeral Services of the West (CCFW), and the Catholic Cemetery Confer